Barbara Stafford

Website: BarbaraStafford.com
Twitter: @BarbaraStafford

Attended: Lift Off 3 (February 2011)

Where were you in your entrepreneurial journey before Lift Off? I’d been a freelance copywriter for years, with a speciality in direct response marketing. In the process of creating websites, direct marketing campaigns, collateral and ads, I often helped clients with their marketing strategy, branding and other big picture issues. I was often acting as marketing strategist, creative director and project leader but not billing myself as such.

What are you up to now? It’s been only two months since Lift Off, but I am now taking on clients as a marketing consultant. Doing this more deliberately has helped me put more of my expertise to work for clients, which really keeps me jazzed about what I do. I’m excited to see where this will lead in the months ahead.

What was your favorite thing about Lift Off? I can’t pick just one thing – so I’ll have to go with a tie!

On one hand, all the tools Charlie and Pam gave us at LiftOff have been utterly invaluable as I grow my business. On the other, I no longer feel alone with any decision. I now have an amazing community of support from my Lift Off peeps. Our connections and collaborations have helped our group grow by leaps and bounds! (There’s a reason it’s called “Lift Off!”)