Jennifer Lyle


Website: jimburson.com
Twitter: @jljennifer

Attended: Lift Off 3 (February 2011)

Where were you in your entrepreneurial journey before Lift Off? I’d been noodling an idea for more than a year and at the time I learned of the next Lift Off date, it had finally started to gel and I finally had full buy-in from my partner, who is the content generator/talent of the two of us and happens to be my spouse.

My desire to move in an entrepreneurial direction began nearly a decade ago, so, for late bloomers like me, there is hope and light at the end of the tunnel!

What are you up to now? Our blog went live in April. We had 44 subscriptions in response to an email to about 170 people (no, not just to family & good friends). Working on a free gift product that new & existing blog subscribers will receive; working on setting up a legal business structure. Right after that, we’ll work on products/services to sell.

What was your favorite thing about Lift Off? The energy, the creativity, the engagement, the support, in short — the community, in every good sense of the word.