Luna Jaffe

Twitter: @lunajaffe

Attended: Lift Off 4 (August 2011)

Where were you in your entrepreneurial journey before Lift Off? I started my own financial planning firm just 1 year prior to attending Lift Off. I had hit a wall of confusion – uncertain of how to move forward with strategy and vision. Recognized that there were some things I didn’t know how to do that I needed to get help on. Easily distracted by the noise of social media and feeling a tug between wanting to be myself and wanting to emulate people I saw as wildly successful. I was in the middle of writing a book.

What are you up to now? I’ve narrowed my focus, created a business plan that helps me with cash flow projections, and let go of some activities that were not building income. I’ve reduced my expenses and made a commitment to not put anything on credit, no matter how enticing it is, and to paying myself a regular salary.

What was your favorite thing about Lift Off? Connecting with amazing entrepreneurs, sharing ideas and resources.